How VML Markets Wendy’s

What started as a conversation with a young man wanting his nuggets has captured the Wendy’s voice on Twitter into social stardom as the most retweeted tweet of all time. But we didn’t stop there. In the months following that initial tweet, we had a multitude of conversations and big wins, not only keeping alive online, but also impacting mainstream pop culture.

VML’s partnership with Wendy’s began in late 2012, when we became digital agency of record for the brand. While first focused on digital campaign activation, our role grew to include planning, social media strategy, publishing, and community management.

In 2013, we started major technology projects for the brand, including website management, mobile apps, a mobile ordering experience and more.

In 2016, Wendy’s announced VML as its creative agency of record, and today we continue to serve as the brand voice across all social media channels. Throughout our work, we follow Wendy’s philosophy, aiming not for quantity of fans, but quality of experiences.