The Epiphany of Failure

Welcome to this month’s Topeka AdFed Blog and a huge and hearty welcome from your new President. I’m looking forward to what this year will bring for Ad Club and most importantly want to thank Maria for some SERIOUSLY phenomenal work over the past year. Our entire community wishes her well on her journey to Seattle to see where life takes you. Please know we are better for your leadership and we thank you for …

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Why Be a Prisoner of Your Perspective?

By Kurt Eskilson  It’s early July and finally feeling like summer with temperatures in the 90s. But not long ago we had a late-May cold snap when the noontime temp barely broke 50. Weirdly chilly. Walking to my car with my salad-bar lunch, a woman parked nearby lamented how cold and nasty it seemed. Looking up, there were a few clouds but plenty of blue. And the air felt refreshing. So I said, “This would be …

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Advice to Design Students, From Someone Who’s Been There

By Sarah Walter Despite the echoes of your parents’ and high school counselor’s warning about the woes of going to … art school, you’re now finding yourself following your artistic dreams and studying graphic design. At end of your academic career, you’ll probably know at least three programs of the Adobe Suite like the back of your hand, you’ll have a slew of class assignments you consider to be a great portfolio, and soon you’ll …

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The Importance of Consistent Branding

By Amanda Keeffe We’ve all been there. You go to brush your teeth, when much to your dismay, you’re out of toothpaste. It’s time for a Target run. You hop in your car, park, walk in, and head for the toothpaste aisle. But not before getting distracted by something that catches your eye … even though you came for only one thing! You get your toothpaste and discover it’s 10% off right now with the …

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Creating a Facebook Group? Ask yourself 3 questions

I recently started monitoring a Facebook Group with nearly 500,000 members. My prior experience was with a group of 400 members for my current employer. That much larger group seemed intimidating, and it was: I get thousands of comments and member requests per day. However, I quickly realized that the only differences between both groups were the amount of members and the topics discussed. Each is an individual community of people who have very similar …

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Instagram for Marketers, Part 2 of 2

By Bita Porubsky  Welcome back to our two-part series on effectively using Instagram as a social media marketing tool. In part one we covered some Instagram basics, such as user demographic info, the importance of engagement, and how to create great content that fits into a polished grid. If you missed it, be sure to go back and check it out! Now we will dig deeper and talk about other great Instagram features. Here’s What We’ll Cover in …

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