graphic design

Advice to Design Students, From Someone Who’s Been There

By Sarah Walter Despite the echoes of your parents’ and high school counselor’s warning about the woes of going to … art school, you’re now finding yourself following your artistic dreams and studying graphic design. At end of your academic career, you’ll probably know at least three programs of the Adobe Suite like the back of your hand, you’ll have a slew of class assignments you consider to be a great portfolio, and soon you’ll …

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Branding

The Importance of Consistent Branding

By Amanda Keeffe We’ve all been there. You go to brush your teeth, when much to your dismay, you’re out of toothpaste. It’s time for a Target run. You hop in your car, park, walk in, and head for the toothpaste aisle. But not before getting distracted by something that catches your eye … even though you came for only one thing! You get your toothpaste and discover it’s 10% off right now with the …

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Social Media

Creating a Facebook Group? Ask yourself 3 questions

I recently started monitoring a Facebook Group with nearly 500,000 members. My prior experience was with a group of 400 members for my current employer. That much larger group seemed intimidating, and it was: I get thousands of comments and member requests per day. However, I quickly realized that the only differences between both groups were the amount of members and the topics discussed. Each is an individual community of people who have very similar …

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Social Media

Instagram for Marketers, Part 2 of 2

By Bita Porubsky  Welcome back to our two-part series on effectively using Instagram as a social media marketing tool. In part one we covered some Instagram basics, such as user demographic info, the importance of engagement, and how to create great content that fits into a polished grid. If you missed it, be sure to go back and check it out! Now we will dig deeper and talk about other great Instagram features. Here’s What We’ll Cover in …

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Social Media

Instagram for Marketers, Part 1 of 2

By Bita Porubsky  No matter how long you’ve been doing it, the world of social media marketing can get overwhelming. Social media platforms are always updating, and there is no shortage of new platforms to explore. This two-part blog will help you understand how to effectively use Instagram as a social media marketing tool. We’ll focus on how to make managing Instagram more efficient and less stressful than it has been in the past. Here’s What …

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Uncategorized

Show Your Clients Some Appreciation with Holiday Cards

By Bita Porubsky  As of October 1, there are 1,285 rows of data on my Excel spreadsheet. While generally the thought of opening an Excel spreadsheet can seem, uh … less than riveting at best, this particular spreadsheet is different – it’s special. My spreadsheet wasn’t built to extrapolate statistics, generate sums and averages, or create charts. My spreadsheet has one purpose – to help deliver holiday cheer to the clients we’ve had the pleasure …

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